Jewellery (jewelry)

jewelry weblog

Back to the Future for Lanvin

PARIS — As its name suggests, the Jeanne Lanvin women’s scent — due out this fall — is meant to evoke the essence of the fashion house’s founder, while reaching into the future.

“The fragrance is very different from the rest” in the Lanvin portfolio, said Philippe Benacin, chairman and managing director of Inter Parfums SA, whose parent company Inter Parfums holds the fashion brand’s fragrance license.

While it’s difficult to specify an age target for a scent’s users, it is possible Jeanne Lanvin will lure the 25-to-35 set, whereas Eclat d’Arpge tends to have a core consumer of 18-…

RSS 2.0 | Trackback | Comment

Leave a Reply

You must be logged in to post a comment.