Emmys Mean Opportunity for Lower Profile Fashion Brands
September 19th, 2008 at 12:11pm |
LOS ANGELES — As awards season kicks off with Sunday’s Emmys, homegrown brands with lower profiles or shorter red-carpet track records are angling for the spotlight.
From a stylist’s perspective, the Emmys are a less high-pressure show than the Oscars and the Golden Globes, with fewer paid/prearranged deals.
“I love designers like Sari Gueron and Pamela Rolland,” said stylist Jessica Paster, who works with Marcia Cross and Emmy nominee Christina Applegate. “Getting Dior on a big actress is a no-brainer. Finding an up-and-coming designer like Rodarte and getting it on someone is awesome, and you get a one-of-a-kind look.”…
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