St. John Launching Better Contemporary Line
September 25th, 2008 at 10:11pm |
IRVINE, Calif. — St. John is breaking the mold, launching a better contemporary line for resort called SoCa that is aimed at a younger customer and will operate separately from the brand’s signature label.
SoCa, a complete casual lifestyle collection targeting 35- to 55-year-olds, will be sold starting in November in freestanding company-owned stores dedicated exclusively to it at South Coast Plaza in Costa Mesa, Calif., and in Palm Desert, Calif.
The line also will be available in 125 stores and displayed alongside brands such as Tory Burch and M Missoni in Saks Fifth Avenue, Neiman Marcus, Nordstrom and Bloomingdale’s. Retail prices…
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