Perfumer Sarah Horowitz Moves Mainstream
October 2nd, 2008 at 10:13pm |
Perfumer Sarah Horowitz is boosting the specialty store distribution of her eponymous fragrance brand by repackaging her premiere line of scents in a more accessible form and launching it in Anthropologie.
Agoura Hills, Calif.-based Sarah Horowitz Parfums, whose scents are carried in about 40 doors, including Barneys New York, Studio at Fred Segal and Planet Blue stores, began shipping the fragrances several weeks ago and expects them to reach 124 Anthropologie stores this week.
Based on preliminary results, the fragrances, called Beauty, Light, Love and Peace, are projected to generate retail sales of at least $75,000 during the fourth quarter, according to industry sources.
Posted in Jewelry News
