Consumers Look for At-Home Solutions to Save
October 31st, 2008 at 12:13pm |
NEW YORK — There is an upside for mass marketers in the down economy: Sales of beauty products that accomplish grooming needs at home.
“If I were a retailer getting ready for this Christmas, I’d put together displays of products for an at-home spa day or home hair colors,” said Thom Blischok, president of Consulting and Innovation for Information Resources Inc.
He added that new IRI research reveals shoppers do want to partake in holiday rituals, they are just doing things differently and taking more comfort in staying home and doing things with friends and family. “Santa’s sleigh will be full, but functional and…
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